The social media landscape may be constantly changing but one element remains consistent: content is king. However whilst content itself may be an essential component of any social media strategy, the creative formats and best practices for each platform are often quite different and not always transferable across one another.
There are many helpful guides, blog posts and resources to help digital marketers stay on track but I thought it worthwhile highlighting some of key creative best practices for YouTube, Facebook and Twitter in the form of a quick, bullet-point checklist. This is by no means a definitive list but hopefully a decent top-level guide and primer for anyone new to producing social creative.
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YouTube is still by far the number one digital video platform globally, however, they’ve seen strong competition from rivals including Facebook in recent years. In line with changing consumer trends YouTube now emphasizes the importance of mobile, with more than half of YouTube views come from mobile devices.
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Facebook continues to dominate social as the leading social network and since their evolution to a mobile + video-first platform, Facebook has championed new ways creative formats for smaller devices (albeit with help from challengers such as Snapchat!).
Twitter claims to be the place to be if you want to know what’s happening and it’s hard to argue with this perspective. Whenever there is a big event or controversy people turn to Twitter. It’s no surprise that they have a more discerning, influential audience, with the top traits of Twitter users (as defined by their friends) being #1 trustworthy, #2 well-Informed, #3 generous and #4 intelligent.
and 1.9 times more likes than simply including a link to a third-party video
By Gavin Llewellyn
Gavin Llewellyn (LinkedIn) is an independent consultant. He is a Chartered Marketer who specialises in digital marketing, specifically in social media, SEO and online strategy. Gavin blogs at One Too Many Mornings where he offers advice, guidance and ideas on how individuals and companies can use digital marketing effectively to get found online, build engagement and generate conversion. You can Follow Gavin on Twitter.
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