5 steps to writing brand stories that build emotional connections

Use brand stories to connect with your customers

Story telling isn’t limited to novels or tucking kids into bed at night. In this age of short attention spans and masses of information being available, it’s incredibly difficult to capture someone’s attention and even more difficult to be memorable and encourage someone to spend more time focusing on your brand and business. Writing a story and building an emotional connection with your customers is one of the most effective ways to build a long lasting relationship and ensure that your customers come back over and over again, and consider your business their first choice in all their needs. The following five steps help to create stories that make you memorable and appealing to customers.

Writing a story and building an emotional connection with your customers is one of the most effective ways to build a long lasting relationship and ensure that your customers come back over and over again, and consider your business their first choice in all their needs. The following five steps help to create stories that make you memorable and appealing to customers.

The following five steps help to create stories that make you memorable and appealing to customers.

1.    Show Your Customer Rather Than Telling

When you’re trying to sell someone, make it personal and reveal how it has affected one person’s life, or how it had made such a difference to how one person gets through the day. This is so much more relatable and effective than trying to mass-market at item – as that’s a tactic that people are generally sick of. For example, humour may be more appealing to some customers in a business, while sentimentality may be more appealing to others. These sites can help you create a brand persona that can instantly connect with your potential future customers.

2.    Make the Stories Long Term

When you create a persona and a story that’s appealing to your customers, you shouldn’t just make them a one-off. Give them an arc, and make sure the stories are continued long term via updates and newsletters. This is a great way to run an email campaign, for example, though Hoot Suite. These stories will need to be well-edited to maintain the same voice. Posts like this also make great content for social media posts and help to make sure that your marketing is streamlined across all platforms. This is perfect for a cohesive and well-maintained digital marketing campaign.

Posts like this also make great content for social media posts and help to make sure that your marketing is streamlined across all platforms. This is perfect for a cohesive and well-maintained digital marketing campaign.

3.    Be Authentic

Whatever persona or character you create should become a part of your business model, and you should aim to live up to your promises. This means that you live up to your own promises and exhibit how you really do value your customers or use the products you’re selling. You need to be sincere as people have a knack for sensing fake advertising now. Using Rapportive can help you connect with people quickly and effectively if they like the content you’re sharing.

4.    Grab Their Attention

When you tell a story, you still need to keep people’s attention span and make sure that they are initially interested enough to even start reading the story. You can do this by using Name Check to make sure your products have names that entice the public and using Easy Word Count to make sure your content find the perfect balance in terms of length that is appealing to your readers. You also need to make sure that your story is perfectly written in order to really captivate your reader and ensure that they believe in what you’re selling and actually care about the outcome of the story.

5.    Analyze Your Content

Whatever story you tell, you need to make sure that it is effective and is producing the desired results with your customers. Mention is one way of gaining insights into how your content is driving traffic towards your site and Buzz Sumo helps you to monitor your own content as well as your competitor’s content. Without checking to make sure that you really are building an emotional connection, your stories may flounder and not have the effect you desire. You need to analyze all the data you can in order to improve and keep your readers interested.

Building an emotional connection via stories is an amazing way of promoting your brand, and it’s made simple by following the steps described above.

Thanks to Gloria for sharing their advice and opinions in this post. Gloria Kopp is a digital marketer and an elearning consultant from Manville city. Now she works as a content manager at Big Assignments company. In addition, she is a regular contributor to such websites as Engadget, Oxessays, Huffingtonpost etc. Read her latest post here