Content has always been a king and video content is king in 2017. According to a new report from Cisco, by 2019, online videos will generate four-fifths of global internet traffic. To be ready check the tips and cases below to get a clear idea of how, where and why you should implement video in your digital marketing strategy.
The video takes more time and resources than text, but 79% of customers say they'd rather watch a video to learn about a product than reading text on a page. 84% said that they'd been convinced to make a purchase after watching a video.
Ever used video content to populate discussions or comments on the platforms like Quora or Yahoo! Answers? Let me show you what you can potentially achieve while enhancing these texts with videos. (Bear in mind - Quora is included in TOP 500 by Alexa).
You can spam discussions with the links to your website which most likely will result in you being expelled from the site. Or you can place links to your YouTube channel and win. Q&A websites like video a lot. Plus, you will be posting video answers which people genuinely prefer. Just add a link to your website in the video - and watch your traffic grow.
Mainly the significantly increased traffic generated through:
According to Conductor research, 51% of people discover new websites through email. Unfortunately, the majority of email providers don't support videos in emails. But using the word “video” in the email subject lines boosts open rates to 19%, click-through rates to 65%, and reduces unsubscribes by 26%. So take advantage of it with some of the techniques below.
There are 3 ways for using video in the email:
Social media are evangelists of the video trend. Live, 360, VR, LIVE 360 and other technologies greatly benefited from being tested there.
In 2016 Facebook and Snapchat received 8 and 7 billion video views daily. Instagram users uploaded more than 5 million videos during the first 24 hours of function availability. Seems like social media and video will become the synonyms soon.
It’s vital to quickly react to the new video trends and analyze your audience response. The infographics show the most liked trends by marketers.
7 times more Facebook shares and 6 times retweets. It’s pretty good, considering the importance of social signals for ranking.
According to the Tubular insights, 68% of YouTube users watched YouTube to make a purchasing decision.
The product reviews trend continues to gain momentum, both for bloggers and advertisers. In addition, Google "loves" YouTube (of course — their own product), so in 20% rich snippets appears the video.
1) Follow trends in YouTube. Use free tools like Trends Map; Trends Dashboard; Trends blog.
2) Find “video-keywords” that have YouTube results on the first page of Google. It usually sounds like:
3) Use the keyword in the video’s filename. It’s important to use it in the Title and Description as well. Include your keyword in the first 25 words and repeat 3-4 times.
4) Add links to your site and social profiles to the description.
5) Allow comments. Active discussions are good signals for search engines.
6) Check the video positions to analyze which videos are better ranked and why.
Also pay attention to:
Mobile. In 2012-2014 mobile video views rate has increased by 400%. Today 48% of millennials watch videos solely on their mobile devices. That is the reason your website, emails, videos embedded on your pages should be optimized for smartphones.
Speed. When adding videos to your website make sure that the page load time doesn’t increase. For example, Walmart chalks up an extra 2% conversions with every second of speed improvement.
Friendly tone. Now we're seeing a move away from the formal 'radio voice' that's always been so widespread. And 83% of consumers reported finding an informal voice-over track that sounded like a friend or a family member, adding trust and a sense of connection to the communication.
Julia Karnaux is a Head of Marketing at SE Ranking – all-in-one SEO platform that provides a set of tools for SEO gurus, digital agencies, online marketers and website owners and accommodates any project, any level, any project.
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