Posts by Marie Page
Marie Page @marie_page is one of the UK’s leading Facebook marketing experts. She is a founding partner of digital marketing consultancy The Digiterati and the Digiterati Academy, an e-learning portal for marketers and entrepreneurs. She recently published a book and online course “Winning at Facebook Marketing with Zero Budget”.
How Facebook’s push for more ad revenue is causing challenges for advertisers Facebook marketers have been having a pretty torrid time the last few weeks. Organic reach on posts from brand pages has been slashed in Facebook’s drive to extract …..
An example of a test using Facebook’s new paid offers Facebook Offers was launched earlier this year, allowing retailers to send deals to their Facebook fans’ newsfeeds. Until recently it’s been a free service. I wasn’t even aware of it until …..
New report shows the level of amplification you should expect from Facebook I’ve written before that “fans are vanity, engagement is sanity” in relation to Facebook brand pages. A new joint report, The Power of Like 2: How Social Marketing Works …..
Have you considered Facebook Promoted Posts? Examples of results from tests. Another new feature that Facebook is offering (and yet more evidence of its post IPO drive to monetise) is Promoted Posts. As I reported here recently, most fans are …..
How to use the new Facebook scheduling feature for weekend engagement Despite Facebook engagement rates in multiple sectors rocketing at the weekends, on Sunday in particular, reports from organisations such as Buddy Media show that very few brands are in …..
Improving EdgeRank factors for a Facebook company page updates Last week we looked at how Facebook’s EdgeRank alogrithm works for marketing. This week we look more specifically at how to improve a page’s Edgerank. So, let’s get straight into it… …..
An explanation of why Edgerank matters to Facebook marketing – Part 1 So you’ve got a great piece of content all ready to go on your Facebook page. You post and wait expecting the likes and shares to come rushing …..
Britain’s online beauty brands find discounts, coupons and samples drive social media engagement – a quick insight to Mintel’s latest social media research report As we are well aware, British consumers are increasingly incorporating the Internet into their daily lives. The …..
21 reasons to persuade yourself or your colleagues you need to blog, blog more or blog better Are you needing a bit of ammunition to justify the time and energy to invest in a blog? Or perhaps you have a …..
An example of how small changes can have positive impacts I’m no SEO expert, but I think I’ve developed a bit of a knack for getting some decent organic search results from blog posts. All I’ve done is utilised a …..
