Article marketing - Smart Insights

How I boosted a simple blog post onto the first page of Google

By Marie Page March 22, 2012

Article marketing SEO content strategy

An example of how small changes can have positive impacts

I'm no SEO expert, but I think I've developed a bit of a knack for getting some decent organic search results from blog posts. All I've done is utilised a few basic SEO practices, so I thought I'd share them in the hope that it inspires others to make similar changes. Here's an example for a generic phrase that's important in the market for our company:

Editor's note: We checked with Marie this wasn't influenced by personal customisation in Google search. If you use Google's new Verbatim Search that strips out personalisation based on Web History (there even if you're not signed in), then this term still ranks position 2 or 3.

How did we do this?

This is for an established post, what we did was increase…

3 things you need to know about free press release websites

By Chris Soames March 7, 2012

Article marketing

Are free press release websites worth using?

The question of whether to use free press release websites is a common one amongst many hands-on marketers trying to get a benefit for SEO and PR... Quickly followed by how many of these should we use and is it worth paying? To help answer this question, Vitis public relations conducted a month long trial which investigated the value of free PR Websites from different angles. I'm alerting readers to it since it's a fascinating and immediately valuable / actionable for business and clients. The point to stress in all of the comments below, is that I am referring specifically to free PR websites, not the more quality controlled paid for services. The report shows the best sites you can use based on different criteria.

What are Free PR websites?

Such websites exist as content hubs for press releases from all manner of business. View them as a press…

Best Websites for Article Marketing?

By Chris Soames January 12, 2011

Article marketing

My review and recommendations on the best article sites for SEO

This is quite a tricky question to answer since the best article sites do change depending on the industry & audience you're targeting. So to start on any new sector a trial and error approach has to be used where you trial publish and through analysis refine the list to the most effective set for your business. Still, I thought I'd share this list on my views of the top article publishing websites with some core metrics as well as my experience with each of them. A selection of these sites can often be used as a tactic in your traffic acquisition / seo strategy. Please add to / comment on the list in the comments area at the bottom of the post. Each score is out of 10. 10 equals excellent.

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Link Building Techniques â€“ Article Marketing

By Chris Soames January 12, 2011

Article marketing

Introduction

Following on from my two previous posts on link building techniques I want to take the time to look at the use of article marketing as a tool to help generate inbound links. Article marketing is quite an intensive tactic though as with my previous post on forum marketing it can impact various KPIs such as brand searches, referral traffic as well as generating links.

Benefits

Aids becoming a thought leader in your industry (great for your brand) Generates new traffic sources Builds new pages / content for engagement on your own website Starts conversations with…