Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
How you can stand out in a world dominated by Facebook and Google Just because you believe something to be true doesn’t make it so. It’s one of my favorite adages, and it has some correlation to what’s going on …..
How to harness the power of vertical video Remember the emergent days of online video? Those primitive, pixelated clips were laughable at best. Social media is one of the biggest catalysts changing the video landscape, especially when it comes to …..
Neuroscience reveals how you can nudge your customers into converting Dr. David Lewis, neuroscientist and author of The Brain Sell, delivered a fascinating keynote speech about customers’ brains when they buy at Ecommerce Conversion World 2017 in March. Here are …..
How your users’ content can boost your results The best things in life are free. And user-generated content (or UGC) — which costs nothing — is one of the best marketing strategies available to brands, especially on Instagram. While its …..
Average just won’t cut it… 95 million images and videos are posted to Instagram every day, and more than 250 billion photos have been uploaded to Facebook since its conception. The need for brands to stand out in the digital …..
How to get 1,000 emails addresses in 3 weeks with Facebook Groups I’ve been watching Facebook marketing groups for quite some time. I’m amazed at both the supportiveness of these communities and also the engagement. If you check out Mark …..
Re-targeting is crucial to closing sales. Here is how to do it right. There is only one difference between using Facebook to promote your services, and having a marketing system that gets consistent, reliable and better results (almost) on autopilot. …..
3 lesser-known LinkedIn features you should be using There is no doubt LinkedIn has become one of, if not the most powerful marketing tools of the 21st Century. With over 300+ million members and 49% of them being key decision …..
Follow these 10 strategies to reduce cart abandonment and 1 strategy to recover lost sales post cart abandonment Your customers add items to their carts, they may even start the checkout process, but then they leave the site and abandon …..
Evolution of the TV watching experience Not only did social networks change the way we stay in touch with friends, read the news and interact with brands, but also the way we watch TV. These days, our TV watching experience …..
