Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Marketing AI implies the art and science of personalized marketing in an age where creativity and simple data collection are not enough to drive your business forward Not long ago, the marketing process was seen as a human endeavor perfected …..
Video landing pages have a video embedded, illustrating the working or value of a service or product, and they can help increase conversion Marketers are constantly working towards improving the conversion rates of their websites. With the average website conversion …..
Programmatic advertising to grow in 2020, Google faces new lawsuit, Aldi has top Christmas ad and TV ads are “least risky” option New forecasts have suggested that programmatic advertising could reach record investment this year, with its popularity continuing in …..
How we created a top 10 iTunes podcast Podcasts aren’t maybe the hottest digital marketing technique, but I’ve personally found them to really effective in building an audience, awareness, driving website traffic and lead generation. In this post I’ll show …..
Video marketing has been steadily growing over the past few years and is showing no signs of slowing down The latest social media report from Smart Insights found that 90% of shared posts on social media today are video clips. Plus, …..
Chart of the week: 77% of online minutes in the UK are spent on mobile, showing that mobile-optimized marketing really is a must The amount of time people are spending online is on the rise, with most opting to access …..
Google updating political advertising policies, Snapchat announces all political ads are fact-checked, Instagram further roles out like count ban, Twitter testing tweet scheduling in-app, Snapchat introducing longer un-skippable ads, Twitter launches new Conversation Insights As pressure mounts for Facebook to …..
Benchmarking allows you to see how well you are faring against your competitors, allowing you to pinpoint what you do well and where improvements need to be made. Measuring your success is more than looking at how much traffic is …..
Will smaller ad agencies end up ultimately trampled to death by yottabytes of Facebook and Google data? Along with being reigning leaders of the tech industry, Google and Facebook run the most prominent advertising networks. The rest of the no-names …..
Content isn’t really king, it’s the kingdom. It is made up of various pieces that combine to create something greater: an effective content marketing strategy You’ve no doubt heard marketers proclaiming that “content is king,” but that’s a vague and …..
