Posts by Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
A visual checklist of how to review whether you’re prepared for this month’s Google’s mobile algorithm update This April, all responsible in any way for SEO are anxiously awaiting Google’s SEO mobile update, with D-day on 21st April. To help give readers some …..
How shoppers can be encouraged to purchase using retargeting American shoppers are spending more online, with revenue is expected to reach $307 billion by 2017. VWO ‘s eCommerce survey highlights some interesting findings to optimise your communication strategy as it explores how to …..
How are are companies managing their VOC assessment and follow-up? It’s the fourth year that the Temkin Group has delivered their benchmarking report which has researched 218 companies in the area of the ‘Voice of the Customer’ (VOC). What is VOC? ‘Voice …..
Sharing 9 tips on engaging staff within an organisation to create content We find there is great enthusiasm for content marketing, but when we talk to marketers at companies and agencies, we find there are two common content marketing management …..
Research shows that still 59% of Twitter users are not receiving any response Brands understand that social media can support their customer care programme if it’s well-resourced and they have a clear strategy according to this Social Media Customer Service 101 infographic …..
How do consumer purchases vary by age and product – new UK statistics We know the overall popularity of online use and purchase with 38 million adults in the UK (78% of the population) now using the Internet and 75% of us …..
Do you know why you are disengaging your social media fans? Social media channels give Marketers the opportunities for reach, to build a community and quality followers; Followers on Twitter, Fans on Facebook or connections on LinkedIn. This is part …..
How fashion designer brand Michael Kors integrates Instagram and other social media to boost Ecommerce and store revenue Luxury high-end fashion designer brand Michael Kors recently reported that it achieved a 20% uplift in sales in North America and 73% across its …..
How European marketers are using retargeting Adroll Targeting data has been analysed from 4,000 European Advertisers to find out how retargeting campaigns are working and what the future holds. The report shares key findings including: 1. 88% feel it’s equal …..
Census of Digital Marketing Managers reveals improved integration needed in many businesses Over 200 Digital Marketing Managers in the UK, working in companies with turnovers over £2o million, were contacted by an independent research agency commissioned by Marin Software for …..
