Posts by Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
How does your lead scoring rate against this benchmark? Integrated ‘SMarketing’ is more than generating enquiries to pass them onto your sales team; leaving the ball in their court to qualify the leads, identifying if they are serious buyers or …..
How do consumers search for local products and services? Google and IPOS research shows American shoppers are searching on their mobiles for local store information, including opening hours, address and directions. This has implications for Advertisers to ensure the right …..
Skilled staff and budgets are still obstacles for many companies With the ongoing interest in applying Big Data to marketing we thought this was a useful report to share – IDG Enterprise’s ‘2015 Big Data and Analytics Report’ surveyed over 1,100 …..
Consumer online shopping behaviours: How do Consumers select a supplier? Following on from our first post summarising the ‘UK Consumer Empower Survey Report’ from the BIS, we are extending its findings in this second post to share how the UK population choose a …..
A summary of the main changes needed for mobile email best practices You will know that changes in mobile use have had a big impact on our use of email marketing – with a growth in mobile opens of over 180% over the past …..
A CapGemini survey of 18,000 consumers shows their preferences for apps, social media and other channels Identifying how consumers interact with both physical and online retailers, their expectations and motivations to buy is important to any business. CapGemini’s survey delves into …..
Audience segmentation goes beyond social media with ‘Addressable TV’ Digital channels have perfected the art of user-specific advertising. Facebook shows you ads that are relevant to your interests, and you’ll often visit a website and see an ad for an …..
It only takes 5 minutes a day on LinkedIn to maximise your presence Whether you’re a new or advanced LinkedIn member, it can be a challenge to make the time to make the most of your account as other priorities arise during …..
A reference for designers and social media managers to check their social presence Prohibition HQ’s cheat sheet can save you valuable time if you are looking to optimise your videos and pictures/headers across your social media platforms and not sure on the …..
Optimise your content by understanding the power of the brain Sharing long-form content across social media channels in formats including video, infographics, blogs and other media is becoming more of an ‘art’, as companies are understanding the importance of ‘humanising the …..
