Posts by Chris Soames
Chris Soames is a Smart Insights blogger and consultant, he has worked in digital marketing for over 6 years with the last few years managing international web strategies for a leading travel brand. Now the Commercial Director at First 10, an Integrated marketing agency, he helps clients get clarity on their marketing strategy and create campaigns engineered to engage with their consumers to help drive sell-through. Most of all, Chris enjoys working with talented people who want to create great (& commercial) things not just tick boxes.
Focusing on algorithm changes and new SEO team structures Here’s a useful infographic from SEO agency Fuzz One. It summarises: Major Google Algorithm updates in 2012 – if you don’t know it, the SEOmoz Google algorithm history gives more detail The …..
Four segments that look to community reviews when selecting products Leading customer community platform company GetSatisfaction recently conducted research on the kind of person that values a customer community as part of a purchase or brand experience. This cleverly put together …..
Widely expected (and useful) new tool introduced Google have recently launched a new tool to its Webmaster toolkit, giving you the ability to identify and remove (at least in Googles eyes) unnatural or spam inbound links (from other sites to yours). Google …..
4 tools that give you a fuller view of your online marketing spend If your business receives a high volume of inbound sales calls referred from your website, then tying your telesales function into your marketing metrics is absolutely crucial …..
A way to save time (and money) for companies and agencies managing more complex media tracking Importance: [rating=3] Recommended link: Google’s announcement of the Tag Manager Our advice on whether the Tag Manager is relevant for you Although it’s a …..
Are you part of the Google Authorship Program? You may not be using Google Authorship yet, but will almost certainly have noticed photos of authors appearing more and more as you search. You may also have read SEOs discussing the …..
A more effective way to utilise online paid media spend? Since we’re still firmly in the midst of a recession, it is still the challenge for businesses to grow and invest wisely. Hopefully this doesn’t mean you have stopped testing …..
Using the LinkedIn Skills feature for career development or identifying influencers Update: September 2012. LinkedIn now has 10 million users in the UK, impressive for a country with a population just shy of 60 million. LinkedIn say that’s four out …..
Spredfast release Social Engagement Index Report which shows different company roles for managing social media status updates Value/Importance: [rating=3] Recommended link: Download 30 page PDF research summary – registration required Our commentary This report from Spredfast highlights some interesting trends in how …..
An introduction to issues to consider when starting a social listening or social media monitoring programme In previous posts, we have shown the vast number of options when choosing social listening software (250 according to this report). But any tool …..
