Posts by Chris Soames
Chris Soames is a Smart Insights blogger and consultant, he has worked in digital marketing for over 6 years with the last few years managing international web strategies for a leading travel brand. Now the Commercial Director at First 10, an Integrated marketing agency, he helps clients get clarity on their marketing strategy and create campaigns engineered to engage with their consumers to help drive sell-through. Most of all, Chris enjoys working with talented people who want to create great (& commercial) things not just tick boxes.
Using internal links help your SEO rankings For SEOs, internal links are great since they will directly affect your rankings for these reasons: They control the flow of link equity flow (based on Google’s PageRank) around a site – pages …..
“Are you wasting money with Google through its default options” What is Google’s Display (aka content) Network? The Display network is a collection of third party sites like online publishers and bloggers who have agreed to display Google “Adsense” ads. …..
Our review of a new free guide to link-building In January 2011 a guide oddly named “Becoming a Clockwork Pirate” was launched. While finding the title slightly weird I then read the subtitle which reads: “A Field Guide To Creating …..
What Are Match Types in Google Adwords? Match types are method used within Google Adwords to allow you to better target your customers depending on the keywords they type into Google and the words your are targeting your advert at. …..
Over the past few months it has been hard to escape stories about Bing. A recent post on Search Engine Watch which goes into some nice growth figures for Bing really made me sit up and listen. Some of the …..
A “back to basics” guide on targeting Pay Per Click through campaign structure setup What do we mean by campaign structure? Campaign structure is the way in which your keywords are grouped within your paid search advertising account like Google …..
Setting Goals and questioning your Paid Search Performance Data Analysis & Understanding – Looking Back A key part of setting any goals for future campaigns is to look back and fully understand all the core KPIs for each digital marketing channel. …..
As part of my series of blog posts on link building techniques I have decided to look at how we can use tools and build a process to analyse a competitors backlink profile to help create a list of target sites for you …..
No keyword searches to build a strategy off? No problem! Or an opportunity at least Value: [rating=5] Our commentary: A recent blog post from Rand @ SEOMOZ really caught my attention this week. In many markets for natural search there …..
My review and recommendations on the best article sites for SEO This is quite a tricky question to answer since the best article sites do change depending on the industry & audience you’re targeting. So to start on any new …..
