Posts by Chris Soames
Chris Soames is a Smart Insights blogger and consultant, he has worked in digital marketing for over 6 years with the last few years managing international web strategies for a leading travel brand. Now the Commercial Director at First 10, an Integrated marketing agency, he helps clients get clarity on their marketing strategy and create campaigns engineered to engage with their consumers to help drive sell-through. Most of all, Chris enjoys working with talented people who want to create great (& commercial) things not just tick boxes.
New report compares desktop to mobile advertising showing rapid growth, CTR X 2.7, 60% of CPC costs, but lower conversion Over the last few years (largely thanks to the rise of the Smartphone and texting) mobiles have become a much …..
New research shows why Number One in Search matters and suggests how we should report search effectiveness Naturally Number One is the position all businesses want for their keywords. But, it’s not so easy to achieve in practice: anyone managing …..
We quite often see infographics surrounding social media & new / emerging trends. But it’s rare you see one on natural search. The infographic below was recently shared with me and I feel it does a good job at visualising search, the …..
How popular is Bing and how do its SEO ranking factors differ from Google? We are only 4 months into 2011, but I don’t think Microsoft and specifically the Bing team could have asked for a better start to the …..
Over a month after the Google Farmer update rolled out in the US, the SEO world seems to have settled back down again. As with all Google updates the winners are left breathing a sigh of relief while the losers are frantically trying to …..
Value: [rating=4] Commentary As a big advocate of inbound & content marketing, this article on SEOMoz really caught my eye, so I wanted to alert you to it. It’s great to see people that live and breathe SEO like Will …..
Is the Google Adwords Quality Score (QS) relevant to you? If your company or agency is using any form of PPC then Quality Score is very relevant. If you are managing Adwords hands-on you will know QS well, but marketers …..
How can I see my rankings in Google? 5 tools to consider. This is the question we often hear as I’m sure you do! Our answer is that rankings aren’t where you should start when reviewing how well your SEO …..
What is Google Adwords Remarketing? Remarketing within Google is a specific use of the wider Google Display (formerly content) network (learn more about the content network). When remarketing is set up & configured it allows you to target people that …..
5 basic questions to ask about your Google Adwords campaigns With so much data, systems & best practice guides now available for Pay per click marketing, it is easy to get sucked in to data analysis and in actual fact never …..
