Posts by Carolanne Mangles
Carolanne Mangles Dig DipM is the Digital Marketing Executive for Click Travel, an award-winning corporate travel booking platform. She is a specialist in B2B SaaS and enjoys planning and optimizing the full customer journey across all digital channels to create brand awareness, great user experience and copy that really sells the benefits of the product. She was previously Digital Marketing Executive for Smart Insights where she was involved with multiple digital channels to manage fully integrated membership campaigns to boost new customer acquisition and current membership retention. She has spoken and given masterclasses at B2B Expo on Search and Content Marketing, holds an IDM award in GDPR and loves a glass of red wine. Connect with her on LinkedIn or follow her on Twitter.
Major trends to inform your search marketing actions in 2018 according to James Murray of Bing In a recent interview with digital marketing agency Impression, James Murray of Bing revealed insights into where Bing see the future of search marketing. …..
A case study of how a retail brand ran a personalisation program to improve engagement Jack Wills, a retail fashion store, has used personalisation to boost conversions for new and returning customers. What results have Jack Wills seen since running their …..
The implications of GDPR are looming, but is your company ready for the European change? With new GDPR regulations to be effective from May 2018 – it’s a topic on every email marketer’s mind. But what is your company doing to …..
Econsultancy and Harvard Business Review are amongst the most popular Last month we asked our members and readers what sites they use to keep their marketing knowledge up to date. Respondents were worldwide, many from the UK, US, Canada and …..
Smart Insights Alert: How will retargeting be affected by changes to iOS11 and macOS High Sierra Safari users? Google also updates Adwords in response to Apple’s ITP for Safari Apple is making massive waves again, this time in the advertising industry …..
Chart of the day: How is the future of search being affected by voice command? Implementing voice search in your mobile UX is one way that brands can look to engage with their audience – including the use of ‘conversational keywords’. …..
344 social media managers confirm that social media positively influencers revenue and sales Social media is everywhere and is vastly expanding – but what effect do the various social platforms have on a company’s brand awareness, engagement, revenue, and sales? Because …..
Chart of the day: 92% of NGO’s have a Facebook page with only 39% have an Instagram profile. According to new research recently published by Tech Report – Facebook is the most popular social media channel for global NGOs with 92% having …..
Create a webinar email that encourages more sign-ups When it comes to promoting your webinars, you just can’t beat email. We recently asked the live webinar audience how many pre-event promotional emails they send, and over 57% said they sent …..
Chart of the day: Youtube remains the main distributor channel to enhance engagement rates Looking into the future, it is important that companies have a clear digital plan entering 2018. With a multitude of different platforms at every marketer’s disposal, it …..
