Keep up with the latest changes in digital marketing by taking a look at some of the most important blogs, news, updates and resources from the last month.
Need to know about the latest changes that matter in digital marketing? Here, Dr. Dave Chaffey of Smart Insights gives his personal assessment of the most significant changes this month.
The value proposition is an articulation of the overall position your brand occupies in the marketplace from your customers’ point-of-view. Although you will always start with an internal view of how you want to be perceived, the customer will ultimately make a final decision. I’d therefore like to look at three practical frameworks that can be used to develop a brand proposition that will keep the customer front and centre.
How to develop a clear marketing brief that unlocks insight and gets to the heart of the marketing challenge
Some cart abandoners ware ‘just browsing’ or otherwise had no immediate intent to buy, but others were on the cusp of converting and something wasn’t quite right. In this post, I’ll describe how to recapture the attention - and transactions - of your e-commerce cart abandoners.
To maintain visibility of your brand and grow engagement with your online audiences you need to keep on top of the latest features and algorithm updates big five technology platforms, that's Google, Facebook, Twitter, LinkedIn and YouTube. These platforms innovate relentlessly, with new changes daily. We monitor these and here alert you to the changes that really matter so you can assess the relevance of these to you.
We're keen to help by answering your questions, so anything that's bugging you do ask via our Answers forum or your preferred social network. Here's the pick of the Q&A for this month - do get involved and share your expertise too!
Good afternoon all, I was wondering if anyone might be able to help with a GDPR question please? A client has asked us to link their Facebook reviews to their website. Are there any privacy considerations we need to take into account when taking reviews from FB and using them on another site? Thank you in advance.
Does anyone here have experience in using the Google Marketing Platform products, particularly the Surveys & Optimize? How do the free and paid versions differ? Does anyone have an idea on how much these cost? Are there alternatives that are better?
For background information, this would be for a non-profit website that averages 10K sessions per month. As far as alternatives, the budget would be around 1K per month.
If you need any additional information, just ask!
To keep Smart Insights members at the cutting-edge of digital we update our content each week as new resources or updates to existing guides, templates or training modules.
