Keep up with the latest changes in digital marketing by taking a look at some of the most important blogs, news, updates and resources from the last month.
Need to know about the latest changes that matter in digital marketing? Here, Dr. Dave Chaffey of Smart Insights gives his personal assessment of the most significant changes this month.
Dr Dave Chaffey looks at 10 new trends which he believe, based on his experience consulting and training, are relevant for marketers across businesses of a range of sizes in 2018.
We are constantly updating content, improving the quality of our site for members and bringing new guides and tools to help your marketing needs.
We have launched the companion to our capability grader, Personalized Learning Plan, which will assess your personal digital marketing skills. and is available to all members, from free to premium.
In our latest infographic, we show the importance of digital marketing to businesses today and the digital marketing techniques that marketers find most effective.
To maintain visibility of your brand and grow engagement with your online audiences you need to keep on top of the latest features and algorithm updates big five technology platforms, that's Google, Facebook, Twitter, LinkedIn and YouTube. These platforms innovate relentlessly, with new changes daily. We monitor these and here alert you to the changes that really matter so you can assess the relevance of these to you.
Apple is making massive waves again, this time in the advertising industry (but not in a good way for digital marketers). Apple has introduced ITP - Intelligent Tracking Prevention - for those using their Safari browser, a new feature in their upcoming software update.
Brands introducing influencer marketing into their marketing strategy has seen a massive increase in 2017. It has been reported that 70% of marketers agree that creating ongoing ambassadorship is the most effective influencer marketing strategy. In 2017, 82% percent of brands were expected to spend more on video influencer content and increase their spend by 48%.
We're keen to help by answering your questions, so anything that's bugging you do ask via our Answers forum or your preferred social network. All members can join our Member's Facebook Group where we, and other members, answer any questions you may have. Here's the pick of the Q&A for this month - do get involved and share your expertise too!
Hi all - does anyone have recommendations for one platform that tracks and can report on all ads placed across social, plus adroll, DFP, etc? Want one place to log in and see a holistic view. We're considering NinjaCat. Thanks!
To keep Smart Insights members at the cutting-edge of digital we update our content each week as new resources or updates to existing guides, templates or training modules.
