Keep up with the latest changes in digital marketing by taking a look at some of the most important blogs, news, updates and resources from the last month.
Need to know about the latest changes that matter in digital marketing? Here, Dr. Dave Chaffey of Smart Insights gives his personal assessment of the most significant changes this month.
My annual round-up of trends to watch in the year ahead.
To maintain visibility of your brand and grow engagement with your online audiences you need to keep on top of the latest features and algorithm updates big five technology platforms, that's Google, Facebook, Twitter, LinkedIn and YouTube. These platforms innovate relentlessly, with new changes daily. We monitor these and here alert you to the changes that really matter so you can assess the relevance of these to you.
Facebook made a lot of changes in October. This blog reviews them, and mentions changes not covered in our alert posts
We're keen to help by answering your questions, so anything that's bugging you do ask via our Answers forum or your preferred social network.
In October we're asking about your pick of Digital marketing trends for 2016 - take our quick poll in the Trends blog post mentioned above to see how yours compare.
Our members debate the warped logic behind LinkedIn's decision to open up LinkedIn groups to posts by any member without admin approval
Our members give their thoughts on PepsiCo's Exec statement that 'Digital Marketing is the most ridiculous term ever'
To keep Smart Insights members at the cutting-edge of digital we update our content each week as new resources or updates to existing guides, templates or training modules.
This month we have a new resource for Expert members on Programmatic, rated by Forrester to be the major source of ad investment in the future. We also have two new research reports. Review how your team stacks up in the Skills report.
