Keep up with the latest changes in digital marketing by taking a look at some of the most important blogs, news, updates and resources from the last month.
Need to know about the latest changes that matter in digital marketing? Here, Dr. Dave Chaffey of Smart Insights gives his personal assessment of the most significant changes this month.
The importance of local search will continue to grow with 46% of searches on Google already having local intent. Moreover, almost every local search converts into a sales either online and offline. This means, more and more businesses will try to make it to the top of the local search results, making local SEO tougher than before.
It’s human nature to want to be cared for, especially in this often impersonal world. So you should strive to add concierge-level service to your e-commerce website’s user experience. To make your service ubiquitous and consistent, you should extend this higher level of service to your other customer contact channels.
Visual content gets more shares and greater engagement – in other words, it gets noticed and it gets people to act, whether it’s to share your post, leave a comment or click on a link. But what happens if you’re not a designer?
To maintain visibility of your brand and grow engagement with your online audiences you need to keep on top of the latest features and algorithm updates big five technology platforms, that's Google, Facebook, Twitter, LinkedIn and YouTube. These platforms innovate relentlessly, with new changes daily. We monitor these and here alert you to the changes that really matter so you can assess the relevance of these to you.
With Instagram adding yet more new features to help brands make the most of tagged products and Pinterest proving its relevance in the world of online shopping, brands definitely need to start looking at their social media shopping strategy.
We're keen to help by answering your questions, so anything that's bugging you do ask via our Members' Facebook group or your preferred social network. Here's the pick of the Q&A for this month - do get involved and share your expertise too!
I work with a non-profit and we use the Google Grants for our Adwords. Would love to connect with others who are doing the same to help understand and share strategies.
Secondly, I understand branded keywords for protecting the use of your name in other searches. I heard from an SEO consultant, that another competitor has outbid us on our brand name. Is this a big issue? If so, what should we do to correct that? (This is for our Hong Kong office).
Can anyone recommend a free social media auto-post plug in for Wordpress? I’m looking for one that will update the Facebook and LinkedIn Pages with my client’s blog/news feed.
To keep Smart Insights members at the cutting-edge of digital we update our content each week as new resources or updates to existing guides, templates or training modules.
