Keep up with the latest changes in digital marketing by taking a look at some of the most important blogs, news, updates and resources from the last month.
Need to know about the latest changes that matter in digital marketing? Here, Dr. Dave Chaffey of Smart Insights gives his personal assessment of the most significant changes this month.
With digital marketing changing the way marketing works, we review a new and updated version of the 5 Ps model for todays marketers to follow.
We decided to nail down exactly what was meant by a term that is often used but rarely understood.
We asked content marketing expert Stephen Bateman about how he uses the RACE framework to structure marketing campaigns for clients
To maintain visibility of your brand and grow engagement with your online audiences you need to keep on top of the latest features and algorithm updates big five technology platforms, that's Google, Facebook, Twitter, LinkedIn and YouTube. These platforms innovate relentlessly, with new changes daily. We monitor these and here alert you to the changes that really matter so you can assess the relevance of these to you.
Chatbots are the hot new trend in digital marketing this year, and Facebook are getting in on the action by creating tools to measure their effectiveness.
Facebook's updated inbox will allow marketers to manage messages across different Facebook-owned networks on a single platform.
We're keen to help by answering your questions, so anything that's bugging you do ask via our Answers forum or your preferred social network. Here's the pick of the Q&A for this month - do get involved and share your expertise too!
Derek asks:
I’m in the process of designing my first ‘proper’ marketing strategy document using the SOSTAC framework, which I’ll be submitting next week as my first assignment for my PGDip DM B2B.
I’ve gone through the documents and content on the toolkit, which has been invaluable to get things moving in the right direction.
Is it possible to have someone that’s done this before review what’s been done and provide feedback?
Brad asks:
Hi,
We’ve been running a Google Shopping campaign since June and overall the performance has been very poor. Attribution has helped a little but no where near to the amount we’ve spent.
As our website is relatively new, our organic rankings have a long way to go before they can start supporting us, so we thought that Adwords would provide traffic in the short term.
As our competitors are using Search and Shopping, these channels must be providing some return.
Could our ‘Newness’ and potential lack of brand awareness be a barrier to success?
What other paid options are available for driving a large amount of targeted traffic?
Thank you for any advice.
To keep Smart Insights members at the cutting-edge of digital we update our content each week as new resources or updates to existing guides, templates or training modules.
