Keep up with the latest changes in digital marketing by taking a look at some of the most important blogs, news, updates and resources from the last month.
Take a look at some of the latest posts from our expert blog during the last month. These include important updates you need to know about, the latest best practice advice and helpful tool suggestions. Our blogs can help develop your marketing skills and improve your results. During May we looked at benchmarking success, so here are a few blogs that can help you do just that.
Using capability maturity models to audit your digital maturity and set targets to improve digital marketing effectiveness We’ve been adding to our visual tools to help all members assess how well their businesses are adapting to using digital media and …..
How to use Snapchat marketing in 2020 as part of your social media strategy Snapchat has seen some increase in users following a redesign that led to many users abandoning the app. Towards the end of 2019, Snapchat reported that …..
Benchmarking your performance allows you to understand how well you’re actually performing, compared to real life competitors Measuring digital success is no easy feat; even if you’ve reached your digital marketing goals and KPIs, that doesn’t necessarily mean it’s good …..
To maintain visibility of your brand and grow engagement with your online audiences you need to keep on top of the latest news and platform changes. We monitor the big news stories for platforms that could affect you so you can assess the relevance of these to your business.
Google search results update, LinkedIn’s ad tab, Instagram data breach, digital ad complaint increase and Pinterest does Pride Month This week has seen a few interesting announcements, including the fact that Google is updating how its search results look, impacting …..
Google’s new auction model for ads, Facebook tightening up Live rules, YouTube introduces new ad format, LinkedIn adding and updating job search tools and Twitter’s anti-vax warning There are a number of platform changes that you need to know about …..
Consumers don’t trust influencers, Facebook launches 3 new ad tools for small businesses, Amazon storing UK biometric data, Facebook relaxes cryptocurrency ad rules, Google’s new consumer privacy plans, Facebook removes “dangerous users”, digital ad revenues top $1bn, Facebook political ad …..
To keep you at the cutting-edge of digital we update our content each week, either as new resources or updates to existing guides, templates or training modules. Here are some of our newest guides and templates.
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Explore the latest research and industry statistics to help you benchmark your performance and keep ahead of the trends. From our Charts of the Week to statistic roundups, these are the figures you need to know about this month.
of marketing influencers believe that improving decision making is the primary objective for a marketing data dashboard.
of customers are highly satisfied with agent-assisted methods of communicating with companies.
of marketers say their companies follow a strategic approach to marketing but not all of these have a documented content strategy.
Find out what we think about some of the big marketing and industry issues of the moment with our latest opinion blogs.
Not knowing how your role is integrated with the full marketing mix and only having one specialized marketing skill is no longer acceptable.
Lush UK has stopped social media marketing, but has it really and is this the right choice for a brand that relies on word-of-mouth marketing?
Pride Month is about more than just rainbow products. Failing to consider how your brand can support the cause will leave your marketing message empty.
If you're short on time, our actionable and quick micro e-learning courses can help you gain the skills you need to get a job done and improve your marketing results.
Individual
Business
Using Facebook Messenger marketing to acquire more leads and customers
Discover different messenger techniques to reach new prospects, create awareness, support evaluation and improve conversions for your products/services
Individual
Business
3 killer conversion boosters for e-commerce websites
Your category and product pages are critical decision points for your customers. If you don’t persuade them to act, you’re missing dozens of chances to grow your revenue ever day.
Individual
Business
3 techniques to increase your website leads
Use forward and reverse path analysis in Google Analytics and follow our step-by-step recommendations to learn practical techniques to increase your website leads
Find inspiration, see what works and what you need to steer clear of with our regular analysis of marketing campaigns. From big brands to smaller efforts that show how to get marketing right, these are some of the campaigns you need to watch.
How do you go viral without social media? Lost was created by Jeffrey Lieber, J.J. Abrams and Damon Lindelof, was produced by Bad Robot Productions, and was filmed almost entirely on location in Hawaii. The show was produced by ABC …..
How sparking debate can reward the risk-takers in advertising Despite the immediate public backlash around the British Army’s latest recruitment campaign, data suggests that it led to a drastic turnaround in the organization’s well-known struggles to bring in new recruits …..
Coca-Cola prove that sounds – or a lack thereof – can produce powerful results in advertising “Try not to hear this” is the tempting message behind this campaign, and you’d be hard pressed to find many consumers capable of doing …..
