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What's Hot In Digital: May 2016

The Smart Insights View

Keep up with the latest changes in digital marketing by taking a look at some of the most important blogs, news, updates and resources from the last month.

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The Smart Insights View

Need to know about the latest changes that matter in digital marketing? Here, Dr. Dave Chaffey of Smart Insights gives his personal assessment of the most significant changes this month.

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Marketing salary surveys show key qualities for gaining digital marketing jobs

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What are employers looking for from digital marketers? We show you the key skills to give you a leg up the career ladder.

Cowboy marketers’ days are numbered by the EU General Data Protection Regulation

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10 steps that all marketers need to take to act on The GDPR

An introduction to information architecture

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You won't be able to design a great site without a good understanding of information architecture. This post will get you up to speed.

The 10 commandments of Growth Hacking

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The author of growth hacking guide writes about her 10 'must do's' of growth hacking.

How to make the right choice when investing in Marketing Technology

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Rob takes a look at sources to use when comparing martech providers, so you can make the right choice

The BIG Platform Changes

To maintain visibility of your brand and grow engagement with your online audiences you need to keep on top of the latest features and algorithm updates big five technology platforms, that's Google, Facebook, Twitter, LinkedIn and YouTube. These platforms innovate relentlessly, with new changes daily. We monitor these and here alert you to the changes that really matter so you can assess the relevance of these to you.

Twitter announce new ‘Omnisearch’ feature

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Twitter have said their new Omnisearch feature will let them provide search as a service

Facebook announce their Dynamic Ads are coming to Instagram

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Dynamic ads can feature new services and are available on Instagram

Google improves integration of Google Analytics and Search Console

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SEOs can now get more insight on which landing pages are driving sales

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Advertisers will be able to upload email lists to Adwords to target them with ads on search, Gmail and YouTube - and they will no longer expire!

Major Google Analytics and AdWords changes

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Our summary of the wide number of changes to Google AdWords and Analytics announced at the Google Performance Summit.

Sharing your questions and comments

We're keen to help by answering your questions, so anything that's bugging you do ask via our Answers forum or your preferred social network. Here's the pick of the Q&A for this month - do get involved and share your expertise too!

Our latest analysis and recommendations for Premium members

To keep Smart Insights members at the cutting-edge of digital we update our content each week as new resources or updates to existing guides, templates or training modules.

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