Keep up with the latest changes in digital marketing by taking a look at some of the most important blogs, news, updates and resources from the last month.
Take a look at some of the latest posts from our expert blog during the last month. These include important updates you need to know about, the latest best practice advice and helpful tool suggestions. Our blogs can help develop your marketing skills and improve your results. During June we looked at proving and calculating ROI for your marketing activities, so here are a few blogs that can help in this area.
Measuring the ROI of your SEO campaign is a crucial part of analyzing your digital marketing strategy, and is undoubtedly the most significant indicator of campaign value. But how do you measure it? As marketers, we all obsess over results. …..
Only 39% of marketers say they are somewhat successful at tracking the ROI of their content marketing, but there are ways to improve your proficiency Content marketing is a highly effective form of marketing. Statistics show that per dollar, content …..
A step-by-step approach to using identity-based targeting to drive relevance for your digital ad campaigns One of the huge advantages that digital advertising has promised marketers is the ability to target audiences more precisely and deliver personalized content and creative. …..
To maintain visibility of your brand and grow engagement with your online audiences you need to keep on top of the latest news and platform changes. We monitor the big news stories for platforms that could affect you so you can assess the relevance of these to your business.
Survey shows 72% of LGBTQ+ community believe their representation is tokenistic, Facebook announces new cryptocurrency, Instagram looks to other companies to collectively tackle cyber-bullying, Global Alliance for Responsible Media, Voice Coalition announced Welcome to our weekly rundown of the week’s …..
Google changes search results, Instagram has fastest growing brand value, video is most engaging in-app ad format, Facebook meeting with anti-censorship groups, YouTube cracks down on white supremacist content, TikTok testing new ad targeting tools One of the biggest updates …..
The latest on Google’s June 2019 core update, Instagram’s Paid Partnerships, the rise in digital ad fraud, junk food ads aimed at children banned, Google faces DOJ investigation The big news this week is the rollout of Google’s latest core …..
To keep you at the cutting-edge of digital we update our content each week, either as new resources or updates to existing guides, templates or training modules. Here are some of our newest guides and templates.
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Explore the latest research and industry statistics to help you benchmark your performance and keep ahead of the trends. From our Charts of the Week to statistic roundups, these are the figures you need to know about this month.
If you're short on time, our actionable and quick micro e-learning courses can help you gain the skills you need to get a job done and improve your marketing results.
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How to optimize your mobile lead generation
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How to work with Instagram influencers
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How to get quality backlinks
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Find inspiration, see what works and what you need to steer clear of with our regular analysis of marketing campaigns. From big brands to smaller efforts that show how to get marketing right, these are some of the campaigns you need to watch.
“Self-indulgent, poorly written shite” that screams “me! me! me!” before the needs of the customer. Over the last few years, Oasis has released campaign adverts that play on the advertising industry. Calling out the behind-the-scenes thinking of adverts in order …..
In its recent comparative advertising campaign, Google promotes its Pixel 3a model as a cheaper and higher quality choice over Apple’s XS, putting it side-by-side with the Apple product in a face-off of the tech giants. Why beat about the …..
Brand marketing needs to be engrained into the genetics of the brand The Walt Disney Company has a long and interesting history that spans almost 100 years. It was founded by brothers Walt Disney and Roy O. Disney on October …..
