What's Hot In Digital: July 2015

The Smart Insights View

Keep up with the latest changes in digital marketing by taking a look at some of the most important blogs, news, updates and resources from the last month.

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The Smart Insights View

Need to know about the latest changes that matter in digital marketing? Here, Dr. Dave Chaffey of Smart Insights gives his personal assessment of the most significant changes as they happen during the month.

In our content themes this month we have been looking at digital marketing capabilities, a new series on tools for digital marketing and we have been focusing on developing Digital Skills with a new survey - please take this if you haven't already!

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Marketing implications of the new EU General Data Protection Regulation (GDPR) Part 2

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If you market to audiences in Europe, big changes are afoot in data protection – read the 2nd installment of our analysis by Ardi Kolah for the low-down

Benchmarking your digital marketing capability

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Download the new capability templates and learn why and how we recommend our 5 point scale.

Which are the most popular Social Media management tools of 2015

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This was the most popular of our tools posts during July.

The BIG Platform Changes

To maintain visibility of your brand and grow engagement with your online audiences you need to keep on top of the latest features and algorithm updates big five technology platforms, that's Google, Facebook, Twitter, LinkedIn and YouTube. These platforms innovate relentlessly, with new changes daily.

We monitor these and alert you here to the changes that really matter so you can assess the relevance of these to you. These are our picks for July on what's important.

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A new update to the Facebook news feed means users can give preference to updates from certain brands.

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Pinterest announced that the Buyable Pins Social Commerce feature is now being rolling out, initially on iPhone and iPad.

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Facebook changes the way it defines 'clicks' for 'pay per click' ads

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Users (and content marketers!) will now be able to search accounts, hashtags and locations without being in the App

Sharing your questions and comments

We're keen to help by answering your questions, so anything that's bugging you do ask via our Answers forum or your preferred social network. Here's the pick of the Q&A for this month - do get involved and share your expertise too!

How do you avoid sinking in good content?

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I'm drowning in good advice! Too much in fact. So how do you sort out the good, the bad & the indifferent. Any tips to help this newbie from sinking?

Are these the most ridiculous job titles in digital marketing today?

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Do you think these titles are a good or bad thing for digital marketing?

How do you improve your Digital Marketing Skills?

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If you've been on our blog recently you may have noticed that we've just launched a major new piece of research on Digital Marketing Skills. If you haven't seen it would be great to get your views too!

Our latest analysis and recommendations for Premium members

To keep Smart Insights members at the cutting-edge of digital we update our content each week as new resources or updates to existing guides, templates or training modules.

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This month we have a major new resource - our Elearning module - this is aimed at giving you rapid access to each part of RACE which is now broken down into 25 parts.