Keep up with the latest changes in digital marketing by taking a look at some of the most important blogs, news, updates and resources from the last month.
Need to know about the latest changes that matter in digital marketing? Here, Dr. Dave Chaffey of Smart Insights gives his personal assessment of the most significant changes this month.
We look at how brands can use a Digital Marketing Centre of Excellence to improve their results from digital
We've updated our popular 'What happens online in 60 seconds' infographic for 2017.
After getting back from the Strategy and Innovation World Forum, we wrote up some of the key points to emerge from the event.
To maintain visibility of your brand and grow engagement with your online audiences you need to keep on top of the latest features and algorithm updates big five technology platforms, that's Google, Facebook, Twitter, LinkedIn and YouTube. These platforms innovate relentlessly, with new changes daily. We monitor these and here alert you to the changes that really matter so you can assess the relevance of these to you.
Big changes are afoot in how Facebook measures online video. The social network committed to an external audit and accepted a standard viewability metric. In addition they've announced new video ad formats.
Google Home can now make purchases of essential items for US consumers.
Facebook creates a jobs tab, allowing people to apply for jobs without leaving the Facebook ecosystem.
We're keen to help by answering your questions, so anything that's bugging you do ask via our Answers forum or your preferred social network. Here's the pick of the Q&A for this month - do get involved and share your expertise too!
Surya asks about on-page SEO
I would like to know the resources you’d have to support the plan, sample target audiences etc. Again, the plan can be high-level but should include the components you consider important, the overall campaign flow or schedule, and an outline regarding the duration of time it would run. I’d also be interested in knowing how you would measure the success of it.
To keep Smart Insights members at the cutting-edge of digital we update our content each week as new resources or updates to existing guides, templates or training modules.
