Keep up with the latest changes in digital marketing by taking a look at some of the most important blogs, news, updates and resources from the last month.
Take a look at some of the latest posts from our expert blog during the last month. These include important updates you need to know about, the latest best practice advice and helpful tool suggestions. Our blogs can help develop your marketing skills and improve your results.
Good digital marketing isn’t just about creating content, you also need to review your performance to see where it can be improved How often do you review your marketing performance? Creating great content for the various channels you use for …..
What guides, templates, examples and Quick Wins have our members found helpful in 2019? We’ve taken a look at this year’s most popular Smart Insights resources Over the last year, we’ve updated and created new guides, templates, presentations and Quick …..
Putting the right measures in place to achieve excellence in 2020 There’s little doubt that 2020 is going to be a big year for marketers (although I appreciate we say this every December!). If you’re intending to start the New …..
Christmas advertising is bigger than ever, but are brands delivering festive cheer this year? We’ve taken a look at the biggest Christmas adverts from 2019 It seems like Christmas advertising starts earlier every year, with brands determined to make an …..
Did you notice a disconnect between your click-through rate and conversion rate? It’s time to check the issues and optimize your website Generating customers through digital marketing is now one of the most popular tactics for promoting your brand. Popular, …..
Despite GDPR coming into effect over 18 months ago, new research shows that many marketers are still concerned about their organizations’ compliance It’s been just over 18 months since the enforcement date of the GDPR. The latest research from the …..
To maintain visibility of your brand and grow engagement with your online audiences you need to keep on top of the latest news and platform changes. We monitor the big news stories for platforms that could affect you so you can assess the relevance of these to your business.
Facebook admits to location data tracking, digital advertising needs a watchdog says CMA, Facebook advertising price rises, Instagram anti-bullying tools, new Snapchat interactive ad and change to Twitter lists. 2019 is almost over but there’s enough time left before we …..
87% of UK public wants stricter political ad regulations, Facebook bug removes political ads ahead of UK election, media prices are on the rise, Twitter announces new team to explore decentralized social media networks and YouTube updates its harassment policy …..
Instagram introduces age check, creative professionals more productive ‘on-the-go’, Facebook suing over malicious ads, YouTube updates on borderline content efforts, Facebook announces new anti-discrimination ad measures This week has seen Instagram change its policy to bring it in-line with Facebook. …..
To keep you at the cutting-edge of digital we update our content each week, either as new resources or updates to existing guides, templates or training modules. Here are some of our newest guides and templates.
If you're short on time, our actionable and quick micro e-learning courses can help you gain the skills you need to get a job done and improve your marketing results.
Individual
Business
Copywriting for paid media
Learn the best practices for writing online advertising in line with your paid media strategy to ensure you make every word count
Individual
Business
Copywriting hacks for social media marketing
Whether you are inheriting the management of existing social media platforms or setting things up from scratch, getting the basic copywriting principles right first is essential for success
Individual
Business
Online copywriting essentials
Learn the principles behind effective online copywriting that you can apply to all content on your site
