Keep up with the latest changes in digital marketing by taking a look at some of the most important blogs, news, updates and resources from the last month.
Need to know about the latest changes that matter in digital marketing? Here, Dr. Dave Chaffey of Smart Insights gives his personal assessment of the most significant changes this month.
83% of respondents to Demand Metric’s report ‘The State of Video Marketing 2018’ said that video is increasing in importance, showing that brands need to include video in their marketing strategies or risk getting left behind.
The industry vibe is everyone gets too many emails, brands send too many emails and email marketers often see open rates in the 15% to 25% range.
If you want to start an influencer marketing campaign on Instagram but aren’t sure where to start or what you can achieve, make sure to check out the Quick Win here to learn everything you need to know.
But first…why should you choose Instagram rather than another social network?
To maintain visibility of your brand and grow engagement with your online audiences you need to keep on top of the latest features and algorithm updates big five technology platforms, that's Google, Facebook, Twitter, LinkedIn and YouTube. These platforms innovate relentlessly, with new changes daily. We monitor these and here alert you to the changes that really matter so you can assess the relevance of these to you.
Disney is moving it's digital brands to Google Ads, Facebook is testing 'Today In', Uber receives data breach fine, Australia's SVoD subscriptions are due to outstrip Pay-TV and TfL has banned junk food advertisements.
We're keen to help by answering your questions, so anything that's bugging you do ask via our Members' Facebook group or your preferred social network. Here's the pick of the Q&A for this month - do get involved and share your expertise too!
You've been given a list of accounts from sales and asked to re-engage accounts so sales can convert them.
You have no idea how old account details are and have been given vague info on their quality (ie. email quality/level of engagement).
How do you test the quality of your existing data before entering it into a remarketing demand generation campaign?
Our competitors are outranking on our brand searches. How do you think this can be catered? Interestingly increase of 10 cents in CPC is costing me 40% increase in branded campaigns CPA.
To keep Smart Insights members at the cutting-edge of digital we update our content each week as new resources or updates to existing guides, templates or training modules.
