Keep up with the latest changes in digital marketing by taking a look at some of the most important blogs, news, updates and resources from the last month.
Need to know about the latest changes that matter in digital marketing? Here, Dr. Dave Chaffey of Smart Insights gives his personal assessment of the most significant changes this month.
Improve your skills to become a 'T-shaped Marketer' via these free online courses and tutorials
I'm often contacted by site owners with an idea for a new site who are trying to work out how much revenue they'll be able to raise depending on the number of visitors to their site.
In Partnership with Vertical Leap, we have now produced a briefing guide on the latest organic and paid search innovations for marketing managers to review and action.
To maintain visibility of your brand and grow engagement with your online audiences you need to keep on top of the latest features and algorithm updates big five technology platforms, that's Google, Facebook, Twitter, LinkedIn and YouTube. These platforms innovate relentlessly, with new changes daily. We monitor these and here alert you to the changes that really matter so you can assess the relevance of these to you.
In a recent article by Search Engine Land, Google stated:
We recently made a change to provide more descriptive and useful snippets, to help people better understand how pages are relevant to their searches. This resulted in snippets becoming slightly longer, on average.
Welcome to our weekly summary of what's happened in social media this week. This week we look at Instagrams follow hashtag feature, Snapchats new look and why Facebook opened up AR platform to all developers.
We're keen to help by answering your questions, so anything that's bugging you do ask via our Answers forum or your preferred social network. Here's the pick of the Q&A for this month - do get involved and share your expertise too!
Hi guys,
I have been searching some ideas and reading articles about Instagram and I was wondering if you could give me some inputs or insights.
What do you think it is the best option to activate a campaign on Instagram: Ads or influencers, if we are talking about food, for example?
Working with Instagram influencers, do you think it is still relevant invite them to know the company in an event or go straight to the point, paying them for being part of it?
And how about the formats (feed ads – images, video, carousel, slideshow, and story). Which one is the most cost-effectiveness from your point of view?
I know it depends on the campaign, but generally speaking...
Thank you so much in advance ?
I have two well-established websites and product lines that were acquired by our much larger company. The larger company has an excellent site, great domain authority etc… I need to move the product lines and most of the content under the bigger site AND ensure that decades worth of domain authority and Google love aren’t lost. What would be the best way to do this? I need to be 100% sure that the smaller sites don’t take much of a hit, Google rank is their bread and butter. Will I be okay as long as I setup appropriate redirects?
To keep Smart Insights members at the cutting-edge of digital we update our content each week as new resources or updates to existing guides, templates or training modules.
