Keep up with the latest changes in digital marketing by taking a look at some of the most important blogs, news, updates and resources from the last month.
Need to know about the latest changes that matter in digital marketing? Here, Dr. Dave Chaffey of Smart Insights gives his personal assessment of the most significant changes this month.
With the release of our brand new Email Buyer's Guide, we have listed the most popular email marketing systems that small, medium and larger businesses are using. With a multitude of email marketing systems readily available, it can be hard to find the right one. Your email system needs to benefit your goals!
Our Managing Digital Marketing 2017 research reveals many challenges for how digital marketing is run by companies today. Problems included lack of focus on integrated strategy, testing and optimization and structural issues like teams working in silos or lack of skills in integrated communications.
Google Analytics is a fantastically useful tool for businesses of all sizes. Rather helpfully for all the SMEs and SMBs out there, it's also free. That means anyone can start using Google analytics to study their web traffic in an attempt to tease out insights, to use to improve their sites.
To maintain visibility of your brand and grow engagement with your online audiences you need to keep on top of the latest features and algorithm updates big five technology platforms, that's Google, Facebook, Twitter, LinkedIn and YouTube. These platforms innovate relentlessly, with new changes daily. We monitor these and here alert you to the changes that really matter so you can assess the relevance of these to you.
Our social media round-up of the latest social platform changes that affect your social strategy
Social Media Essentials: Snapchats Power Editor, Instagram hit a milestone and Facebook launch Watch
We're keen to help by answering your questions, so anything that's bugging you do ask via our Answers forum or your preferred social network. Here's the pick of the Q&A for this month - do get involved and share your expertise too!
I am responsible for a new content website.
I wanted to ask what would be better to do to make the "reach" step better?
I am already focusing on Facebook, Instagram & twitter between social medias and trying to optimize my SEO too.
any suggestions?
I realise there are lots of niche resources on Smart Insights, many of which are broken down into specific areas that crossover (B2B), but wondered if there are any other resources that are specifically helpful for micro businesses or SME’s, given this lack of time to wade through everything. It would be useful throughout the site to have signposts to information or templates that are specifically pertinent to this market. If this exists, it would be helpful to know where.
Also, I really want to get to grips with the editorial calendar for micro businesses and SME’s, the current spreadsheet seems complicated. Is there a simplified version, or a way to use it that simplifies the process?
Thanks in advance if you can help.
To keep Smart Insights members at the cutting-edge of digital we update our content each week as new resources or updates to existing guides, templates or training modules.
