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Web design processes infographic

Author's avatar By Dave Chaffey 06 Sep, 2011
Essential Essential topic

Do you agree with the importance of these processes?

Here's a cool new infographic. I particularly like it since it's not the same-old, same-old format and it forces you to ask - do we get our design processes right?

Update: I've changed the description from "great" to "cool" based on your feedback in the comments on this post and Twitter. The main criticism was the lack of iteration. I have included two new visuals which better show this iteration. Check out "awesome" process suggestion from conversion rate optimization expert Craig Sullivan which shows how they tackle improvement of website designs at Belron - this is a real-world example to really learn from!

via

As well as showing the main activities to plan into a redesign project, it's interesting since it shows circles by importance.

I'm not sure the relative importance of activities looks right for projects I've been involved in. Why are landing pages so large - maybe it's not time, but importance? I've certainly seen many-many times where landing pages are an afterthought to a big web development implementation.

Thanks to David Hollings for alerting us to this via our LinkedIn Group. It's from Visually the newly launched infographics search engine. Unfortunately, the originator isn't credited there.

An Iterative design process view

This is a textbook view from my Ebusiness and Ecommerce Management book. It's for all Ebusiness systems, not just front-end and although I created in 2001 I think, the same version is in this years edition. This process summary shows the need for establishing the business case and requirements.

Conversion rate optimization (CRO) process

This is the real-world view and is a process I think we can all learn from. It's recommended by Craig Sullivan is Ebusiness manager at Belron, an international windscreen repair service with local brands such as Autoglass. What do you think?

Source: Craig's recent Testing Year Slideshare.

Author's avatar

By Dave Chaffey

Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.

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