Value: [rating=4]
Our commentary: Paul Rouke, our expert commentator on all-things usability, recently gave a UX 101 talk at Manchester Metropolitan University.
Although billed as a usability presentation, much of the guidance covered by Paul featured examples of how changes to marketing messages and navigation on home pages and landing pages can increase conversion rate.
Marketing implications: If you review the slide deck you may pick up some ideas on "quick win" changes you can make to your site to increase conversion rate or changes to the design that can be tested through a more in-depth usability study.
Recommended link: Usability resources and slides from Paul Rouke
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