A study discovering the UX research techniques used most often reveals that researchers are using multiple methods with key techniques and emerging techniques equally important.
Task analysis, journey mapping, design reviews, user stories and prototype testing are the most popular methods. You can click on the chart below to see an enlarged version.
The study by NNG, leaders in UX research, also found:
Researchers seem committed to using multiple techniques, which should continue to increase the quality of user research, experience and conversions.
By Robert Jones
Robert Jones is a specialist in CRO, UX Research, insight and digital Marketing. He is CRO Analyst at Enjoy Digital. He has a Psychology Masters of Research, has run large digital marketing campaigns to build research panels and worked in insight roles for Vision Critical, ASDA and WhatUsersDo. He also managed all of Smart Insights member resources and published several guides including "How to conduct Persona Research" as well as contributing over 100 blog posts to the Smart Insights blog. When he isn’t working on marketing campaigns he is most likely eating authentic Italian food or planning his next short trip. You can connect with Robert on LinkedIn or follow him on Twitter.
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