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This will most likely be the least favourite section of Google Ads, as this will be talking about actually spending money on advertising rather than more targeting or creative.
We will explain how to manage your budget and define an acceptable cost-per-acquisition. We will also introduce some interesting tools that Google has introduced such as the Auction Insights tool, Conversion Optimiser, and the Time Lag report. What they do, well, we can’t give away everything in the introduction. Let’s start with this step!
In this lesson you will learn:
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