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In this section you will first learn that you can set up Google Ads for different match types. We’ll show you how to do this, and examples how this plays out.
We will then look at targeting by location, time-of-day and device.
We will also introduce the often forgotten but important Google Display Network if you wish to display your ads on other websites.
Finally, you will learn about Remarketing your ads to previous visitors and a more complex version named Dynamic Remarketing.
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