Step 3: Campaign Structure

What will I learn in this lesson?

Having identified your target keywords (See Step 1) you now need to group those keywords to form ad groups. The important thing to remember here is that each of the keywords in an ad group will display the same ad copy.

In this topic you will learn:

• The difference between Campaigns and Ad Groups
• Alternatives structures for Campaigns and Ad Groups
• Specific recommendations for product, geography and mobile