Step 3 – Create a Content Marketing Strategy

What will I learn in this lesson?

In this step, you’ll learn:

• How to create your content strategy.
• Tips to audit your current content.
•  Select and source the right content for your audience(s).
• Tools and methods to identify and source content.
•  How to manage your content and keep the momentum going, with fresh content which is controlled by your governance strategy to protect your brand.

Planning your content marketing is just the start of journey…