Step 2: Set Goals

What will I learn in this lesson?

In this step, we’ll focus on the measures that matter the most to proving you’re getting a realistic return-on-investment from Google Ads, and to improve it further.

You’ll learn how to review performance in terms of:

• Volume – of clicks as a proportion of all searches
• Quality – are the clicks converting
• Value – the value of conversion compared to cost
• Cost – different cost measures including CPC and CPA