Step 2 – Define Audiences and Personas

In this unit, you'll learn about audiences and personas and understand how to:

• Use customer insight to define and review your audience; understanding characteristics, behaviour and motivations.
• Apply  Tools and frameworks to create personas

Developing personas allows you to create and deliver content which attracts and engages  your audience, with the bottom line of increasing sales:

Key question

Have we developed personas to understand the range of our audiences content and communications needs?