Step 1: Identify and Select Target Keywords

What will I learn in this lesson?

In this topic you will learn:

• How to select the most relevant keywords
• How to structure keywords based on qualifiers
• The best tools for keyword analysis
• Specific techniques for mobile and international search

This is your first step in improving your ROI (Return on Investment) for your paid search endeavours of our total of 7 steps.

In this step you will learn how to identify and select your keyphrases (we use the term keyphrases instead of keywords as it is a broader, more inclusive term for how consumers search). To make this easier, we have provided you with a checklist to select the best keyphrases to use with examples to clarify.