Step 1 – Audit and Set Goals

What will I learn in this lesson?

In this step, you’ll learn how to audit and set goals for your content marketing strategy. Goals can include:

• 1. Creating brand awareness through share-worthy content, to support your online PR strategy.
• 2. Supporting your SEO strategy so visitors can find your website, or content and start to interact and develop a relationship with your brand.
• 3. Influencing buying behaviour throughout the customer lifecycle to drive enquiries, leads and sales, as buyers research and read content to support their path-to-purchase.

Your marketing and business goals will then help you to create content that serves these goals. Each part of RACE, summarises this below