Step 5: Offer and Creative

What will I learn in this lesson?

Here we cover the message displayed in Google or on the Google Display Network as text and/or images.

We start with offer as this is usually more important than creative 🙂

In this lesson you will learn about

• Best practices for different parts of text ad units
• Ad Extensions
• Google Shopping ads (previously Product Listing ads) and how you can take advantage of it.
• Mobile-specific creative and calls-to-action