Google Marketing – April 2008 innovations

Main developmens in marketing using Google:

• Category 5 Alert for all UK companies using Google Adwords.
• Importance of Universal search
• New Google Analytics Options
• I have also noticed these new keyword analysis tips from Google and which complement my keyword analysis tool tutorial
• Google also released their Google User Experience Guidelines principles which will be involved to anyone involved with web design from commissioning to implementation. This applies not only to the search experience but especially to the experience of Google Applications such as Gmail, Docs, etc.

Google market performance

Google also announced new figures as reported in my updated Google case study

The results show that despite discussion of falling paid click volume in the US, revenue has increased substantially mainly thanks to international revenue which for the first time accounts for more than half of Google revenue. It also shows the continued importance of revenue from the content network of partner sites which increased to 1/3 after falling from a high of 50% a few years back.

Highlights:

• Google reported revenues of $5.19 billion for the quarter ended March 31, 2008, an increase of 42% compared to the first quarter of 2007 and an increase of 7% compared to the fourth quarter of 2007.
• Google Sites Revenues - Google-owned sites generated revenues of $3.40 billion, or 66% of total revenues, in the first quarter of 2008. This represents a 49% increase over first quarter 2007 revenues of $2.28 billion and a 9% increase over fourth quarter 2007 revenues of $3.12 billion.
• Google Network Revenues - Google"€™s partner sites generated revenues, through AdSense programs, of $1.69 billion, or 33% of total revenues, in the first quarter of 2008. This represents a 25% increase over network revenues of $1.35 billion generated in the first quarter of 2007 and a 3% increase over fourth quarter 2007 revenues of $1.64 billion.
• International Revenues - Revenues from outside of the United States totaled $2.65 billion, representing 51% of total revenues in the first quarter of 2008, compared to 47% in the first quarter of 2007 and 48% in the fourth quarter of 2007.