We've just been alerted to this research on the Use of Digital Marketing by Charities. We thought we would share it since although not brand new we have many members who are not-for-profit organisations in the UK and worldwide who may not have seen it and can benchmark their approaches and challenges.
Lasa researched over 300 charities across the UK were surveyed to find out how advanced they are with digital marketing and it's use to support fundraising and income generation, including the impact on the sector by not adopting digital channels.
55% felt digital has to be a 'core competency' for all staff but over half needed training to fully embrace it's full potential
These were two of the key findings - first, the majority see big potential improvements are possible.
Drilling down into the options for using digital marketing in charities, further improvements are possible
To find out how Charities are using digital marketing to impact fundraising and campaigning access Lasa's digital marketing for charity report (PDF).
By Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Turbocharge your results with this toolkit containing 7 resources
The Marketing Campaign Planning toolkit contains:
Start your Digital Marketing Plan today with our Free membership.
Recommended Blog Posts
What are the six essential parts of a campaign planning template? Today’s marketing campaigns are complex since they need to reach and engage audiences across a range of digital and traditional channels as shown by our RACE growth system visual. …..
Examples and definitions of integrated marketing today. Find out why integrated omnichannel marketing is essential to the success of your business Without getting too Aristotelian, with marketing, the whole is most certainly more than the sum of its parts – …..
Mastering the art of the product launch: 3 product launch examples plus our recommended process and templates for a successful product launch You are working during one of the most entrepreneurial eras in history. Thanks to digital media, launching a …..
