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Use the RACE Growth System to develop your digital strategies, improve process
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See what's includedHere's a free webinar I'm sharing, arranged through our partners MMC Learning. Thanks if you attended, and thanks for your feedback if you dialled-in.
I enjoyed the interactions through the chat box - at times it sounded like a fight - "Left-right-left" getting feedback on "Which Test One" type questions.
We were pleased that hundreds of you signed up for the lunch time listen, although with some attending from The Maldives and Kuala Lumpur it was more like a late night listen. Unfortunately, the webinar gremlins struck and there was a global outage in our webinar suppliers which affected all webinars at this time including the US and Europe. So if you were affected, we're sorry about that, it's the first time it's happens - difficult to have a fallback for this. Still, we hope you find these slides inspire some ideas for positive action. As always feel free to ask any questions via the "Ask a Question" link above.
As the title suggests I was mainly exploring practical approaches and tools that can be applied straightaway, so unlike some of the strategy guidance here.
By Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
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