It's nearly Easter, so the perfect time for online campaign to drive footfall into stores competing for shoppers big pre-holiday shop.
We thought Tesco's #FindtheEggs campaign was nicely planned and executed, so worth sharing. Here's what we liked:
So we found it "remarkable"! It's likely not being pushed online, maybe as part of a test, so not so integrated. I would have featured in AdWords for a brand search
How did you find it?
It's not so viral - I notice the prizes have reduced to 20,000 now in 18 hours or so.
Better get in quick!
By Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
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