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Elearning
Content Marketing E-learning course
Introduction to content marketing
Understanding Content Marketing
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Introduction to content marketing
Understanding Content Marketing
Step 1 - Audit and Set Goals
Content marketing audit
Set goals and SMART objectives for content marketing
Step 2 - Define Audiences and Personas
Review customer insight
Create personas for content marketing
Step 3 - Create a Content Marketing Strategy
Select content types
Content Governance
Step 4 - Editorial management
Plan your content marketing
Create your content hub
Step 5 - Create content
Content creation system and tools
Step 6 - Content Distribution
Plan distribution
Influencer outreach
Paid distribution
Step 7 - Evaluate and Measure ROI
Define KPIs and measure ROI
Use analytics for evaluation
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Content Marketing E-learning course
Understanding Content Marketing
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