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Elearning
Marketing Campaign Planning E-learning course
Introduction to campaign planning
Introduction to the course
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Introduction to campaign planning
Introduction to the course
Step 1: Plan - Campaign Goals and Tracking
Set campaign goals and objectives
Set up campaign tracking and profiling
Step 2: Plan - Customer Insights and Target Audience
Audience insight
Marketplace analysis
Step 3: Plan - Offer, Content and Messaging
Campaign offer, content and messaging
Step 4: Reach - Media Plan, Schedule and Timeline
Media Plan, Schedule and Timeline
Step 5: Act - Encouraging Interaction and Participation
Encouraging Interaction and Participation
Step 6: Convert - Retarget and Optimise
Convert to Sale
Step 7: Engage - Encourage Sharing, Review Effectiveness
Encourage sharing and review success
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