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Elearning
Improving website results E-learning course
Step 2. Making your site customer-centric
Assess how customer-centric your site is
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Introduction to essential features of digital experiences
Creating cross-device experiences
Incorporating other essential design elements
Step 1. Website goals and objectives
Define business goals and SMART objectives
Define your measurement frameworks
Step 2. Making your site customer-centric
Assess how customer-centric your site is
Understand and define key audiences
Define key customer journeys
Step 3. Improving customer journeys
Website analysis techniques to identify improvements to journeys
Step 4. Improving your home page
Home page best practices
Step 5. Improving category and product pages
Category page best practices
Product page best practices
Step 6. Improving basket, checkout and form pages
Improving checkout and on-site lead forms
Step 7. Site optimisation using analytics
Questions to ask to drive website improvements
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Improving website results E-learning course
Assess how customer-centric your site is
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Improving website results E-learning course
