Smart Insights Digital Marketing Skills Grader

Plan

To be a successful modern marketing planner, you need to be able to develop and master these skills:

1.1 Performance review – Assessing marketplace performance and reviewing analytics

1.2 Setting objectives, goal and vision – what to customize in Analytics dashboards

1.3 Strategy and governance – create an integrated strategy and implementation plan

1.4 Segment and targeting – develop a layered, multichannel targeting strategy

1.5 Proposition – develop and communicate product and brand experience

Question. Rate your PLAN skills from one to five using the descriptors on the RACE visual and the list of skills above from 1.1 to 1.5.

Assess Reach evaluation

Next, choose your skills level for achieving Reach across these 5 marketing activities:

• 2.1 Media effectiveness review – Review media performance in Google Analytics (or similar)
• 2.2. Search marketing – Review and improve organic (SEO) and paid (Google Ads) results
• 2.3  Owned and earned media – Review and improve Social media, PR and influencer outreach plans
• 2.4 Paid media – Review and improve paid and display media
• 2.5 Acquisition and campaign plan – Create a digital media budget and campaign plan