Welcome emails

Why are Welcome emails important?

They say first impressions are important in face-to-face meetings – the same is equally true with Email marketing. Emails forming a welcome series or the first autoresponse are amongst the first emails a new subscriber receives and set the stage for the rest of your email program.

So just sending, a simple ‘thank you’ for registering is a big missed opportunity! Check out or Email Welcome guide to find out how to get it right.

What is a Welcome Email?

What is it? Welcome Email sequence

An email welcome sequence is a series of emails sent to a new prospect or a new customer who has agreed to receive marketing emails. As the name suggests, welcome emails are to make the new subscriber at home with your brand, but have other goals of deepening engagement and taking different forms of action.

Here’s a simple and common form of welcome email, where what the company offers the customer is showcased to the subscriber. We like the way Karen Millen stylishly give their ‘wall of benefits’ as the psychologists call it.