Recommended design patterns and best practices for retail Home Pages
This is the first in a series of posts from me in which I hope to give you ideas to consider for testing improvements to page elements on Ecommerce sites following emerging best practices. In each post I will provide a wireframe summary of a typical layout showing key design elements, to give you a toolkit to review and optimize your pages.
In this first guide, we have focused on Desktop and tablet design and merchandising elements since in today's era of mobile responsive and adaptive web designs, the smartphone experience is usually simplified in style and content - so it needs separate treatment which we cover in our mobile marketing guide.
If you work in an ecommerce team at a retailer, or are involved in design for your client's accounts, then I hope these templates and tips will guide you along the design/re-evaluation process to…
Your menus may be letting you down. Here's how to perfect them
When businesses are looking to understand why their websites aren’t performing effectively or reviewing options to convert more visitors as part of a CRO programme, they should take a hard look at the different types of navigation they are providing.
If some visitors can’t find their way around a website, or more importantly find what they are looking for, then a pretty website is useless to them.
The primary and secondary navigation menus are the key to getting visitors effectively around a website. Without an effective navigation menu in place, businesses risk confusing and frustrating their visitors. More importantly, they risk losing conversions and sales.
So how do businesses keep that from happening?
This article will go into detail on how to create an optimal navigation menu that effectively helps visitors find their way around.
Choosing Buttons
To start, businesses must choose buttons that will be…
