Virtual branding techniques to help you win more customers

How strong is your brand identity?

By Gabrielle Wright 18 Mar, 2024

Make your brand identity the central organizing principle for everyone and everything in a company rather than just the products, services, logos and imagery

Brands are assets that create sustainable wealth, both for businesses and wider society. Every successful brand has a clear positioning expressed through its name, logo, and identity. But, more than that, a strong brand identity has the potential to influence all aspects of a brand's omnichannel presence, including its products, services, and staff behaviors. In fact, McKinsey's nine traits of a future-ready company found that employees who say they are “living their purpose” at work are four times more likely to report higher engagement levels at work. People reach further when their energies are channeled toward a purpose. This shows brand leaders can capitalize on brand purpose to enthuse both their customers and employees. Brand positioning and identity are integral components of the overall brand strategy. Having a…

Personalized marketing in a competitive environment for brands and e-commerce retailers

By Gabrielle Wright 26 Jan, 2024

Personalized marketing, as we know from our experiences as brand-lovers and as marketers, is the make or break of any e-commerce marketing strategy in a competitive environment

Personalized marketing is all about offering improved user experience (UX) by serving relevant content, or targeting key messages in the funnel, based on your customer’s e-commerce activities and behaviour. Personalized marketing unlocks tactics for retailers to form personal relationships with their customers during their online experience (CX), to nurture leads and drive more sales from digital marketing. During a global 2022 survey of consumers who purchased something online in the past six months, 62% stated that a brand would lose their loyalty if it delivered a non-personalized experience. This is no secret to marketers who have watched a growing trend of personalization customer expectations and e-commerce investment to match. In fact, the chart below shows current customer experience personalization and…

How to use the RACE Framework to optimize your brand strategy

By Gabrielle Wright 10 Feb, 2021

Brand storytelling Branding Christmas marketing for brands Marketing Virtual branding techniques to win more customers

Need a framework to help your brand stand out? Streamline your brand strategy framework with our tools and templates to cut through the noise

Right now, brands are going through an identity crisis like never before. In the age of digital disruption and bad omnichannel marketing, it can be tough for branding to unify marketing communications effectively. Like your customers, you need to refresh your approach to digital to keep your brand relevant today. But it's easier said than done. We recommend using a brand strategy framework, such as the RACE Framework, to streamline your branding and keep everyone on track. With a defined brand framework in place, you can strategically manage your brand with trusted data and processes in place to optimize your brand marketing and win more customers. Interested? Find out more about managing your brand with a brand strategy framework, plus our recommended tools to reach, convert…

Where Virtual Reality could take Digital Marketing — if it steps up its game

By Expert commentator 14 Feb, 2019

Virtual branding techniques to win more customers

Virtual Reality is still in its infancy as a marketing technology, but it is about to mature

The demand for virtual reality experiences is growing — and not just among gamers and early adopters. Contrary to initial speculation, widespread use of VR isn’t dependent upon top-of-the-line head-mounted displays. Thanks to the ubiquity of smartphones, average consumers can now get in on the VR fun — and marketers should be paying attention. VR will disrupt every sector, and brands that hope to reach Millennials, in particular, need to make use of this new platform. Young people prize experiences over material products, and virtual reality presents a way to fulfill that demand. [si_quick_block id="79375" title="Marketing technology and media innovation guide" description="Learn how Virtual Reality, and other emerging technologies, could be used in your digital marketing strategy to improve your customers' experiences with our marketing technology and media innovation guide."]

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Virtual branding techniques to win more customers

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How strong is your brand identity?

Make your brand identity the central organizing principle for everyone and everything in a company rather than just the products, services, logos and imagery

Personalized marketing in a competitive environment for brands and e-commerce retailers

Personalized marketing, as we know from our experiences as brand-lovers and as marketers, is the make or break of any e-commerce marketing strategy in a competitive environment

How to use the RACE Framework to optimize your brand strategy

Need a framework to help your brand stand out? Streamline your brand strategy framework with our tools and templates to cut through the noise

Where Virtual Reality could take Digital Marketing — if it steps up its game

Virtual Reality is still in its infancy as a marketing technology, but it is about to mature

Where the Physical…

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